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- Increased Brand Recognition
Social Media Platforms are channels where you can increase your visibility for your brand’s voice and content. This is essential as it can simultaneously makes your brand more accessible for new customers and allows existing customers to be more familiar with you. For example, a Facebook user could hear about your brand for the first time through sponsor ad or sharing. Or, an existing customer may become better acquainted with your brand after seeing your presence on Facebook.
- Improved Brand Loyalty
Through Social Media, businesses now have access where they can speak directly to their customers, a luxury where that was not easily available before social media existence. Statistics shown that people who follow your brand on social media are more loyal to you. However, a strategic and social media plan needs to be in place, turning consumers into brand loyal.
- Reduced Marketing Costs
Compared to traditional marketing efforts like print media, social media marketing cost much lesser. And, you can start small and never have to worry that you will exceed your budget. When proven to be suitable for your business, you can then increase your budget and conversions correspondingly.
- More Opportunities
Every post you made on social media is an opportunity for customers to convert. When you build your social media, you have access to customers (new, repeat, old) and you are able to interact with all of them. Even if your click through rates (CTR) are low, the sheer number of opportunities you have on social media is significant. Every post could lead to a site visit, and eventually a conversion.
- Higher Conversion
Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.
- Better Search Engine Ranking SEO
SEO is the best way to capture relevant traffic from search engine by organic listing. However, the requirements to succeed are always changing. Frequent updating of blogs, optimized title tags, meta descriptions, having link juice pointing back to your site are no longer enough. Google may be determining your rankings using social media as a significant factor because strong brands always use social media. As such, if you want to rank strongly on google search engine, social media is almost mandatory.
- Increased Traffic to your Website
Every social media profile you have is a path leading back to your website. And, every photo, content, article you post on these profiles is another opportunity for a new visitor to your website. The higher the quality of your posts, the more traffic you will generate and the more traffic means more leads and more conversions.