Social media has become a successful money-making platform for marketers and entrepreneurs alike in today’s context. Given that billions of people have at least one social media account themselves, this era of new media has made it apparent that the online space is here to stay.
One perfect example is Instagram, the famous photo and video-sharing network that’s launched plenty of stars and has built the careers of influencers. With half a billion active users, this brand has become a distinguishedplatform to authorize your mark in the world of business
Studies show that compared to equally compelling online social podiums, Instagram is the leader in audience engagement. This makes it an excellent venue for businesses to broadcast to the world who they are, what they offer, and what they’re about.
Here are a few tips and secrets on how you can better maximize Instagram to meet your marketing needs:
Establish an Instagram game plan:
The first step in being able to put up a solid brand base is by formulating a blueprint that highlights what you guys offer. Establish a cohesive theme in delivering your material. Coming up with a clever strategy makes it easier for social media personnel and marketing leaders to stay true to your brand. Think of a unified filter. Think of what appears in these posts. How much of it is text, and how much of it are photos?
Know what image you’d like for your brand to give out in this platform.
Develop a feasible target:
Key Performance Metrics are effective evaluators that work well even on social media. Pursuing this particular online space without distinct targets written in paper defeats your purpose of creating an account in the first place. Remember that the KPMs of your IG scheme should complement the marketing and advertising initiatives of your brand.
How often are you going to post? What kind of content will you be posting? What kind of giveaway, if applicable, will you be handing out? What language does your brand speak and how will you apply that to Instagram? Instagram is best at setting up brand awareness. Utilize Instagram marketing services to sell your products and services, obtain traffic to your site, and promote related events.
Tell a story:
Nowadays, it’s essential to promote your product by telling a dominant narrative. Show your audience what a lifestyle would look like with your product around. Let them visualize how enjoying what you have to offer. Turn your product into a lifestyle emblem and use that to your advantage to better fortify your brand’s direction of storytelling.
A study reveals that Instagram posts with visible faces are more likely to get a double-tap by 38% and garner comments by more than 30%. Because of this, prioritize posting photos with actual people in them. As an effect, users who come across user-generated photos when looking around online are more likely to turn into paying consumers by 4.5%.
Don’t underestimate the quality of your pictures, too. Make sure you use only credible and convincing photos that align with the image your brand is going for. Consistency should tie all of these efforts together.