POLAR (SEO & SEM)

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The Client

Polar Electro Oy is a manufacturer of sports training computers, particularly known for developing the world’s first wireless heart rate monitor. The company is based in Kempele, Finland and was founded in 1977.

Challenges

Direct competitors with brands such as Fitbit and Garmin.

Results

We managed to rank some of their main keywords on page 1. For example, Heart Rate Monitor related keywords, GPS watch and related keywords, Heart Rate Sensor, among others.

Keyword
– Heart rate sensor
Position
– 1st

Keyword
– Heart rate monitor with GPS
Position
– 2nd

Keyword
– Sports watch with heart rate monitor
Position
– 2nd

Keyword
– Heart rate watches
Position
– 6th and 7th

Keyword
– GPS bike computer
Position
– 6th

During some of their new launches in Singapore, we made use of SEM campaigns such as PPC and GDN to further increase online presence and awareness for their new products.

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