The Client
Polar Electro Oy is a manufacturer of sports training computers, particularly known for developing the world’s first wireless heart rate monitor. The company is based in Kempele, Finland and was founded in 1977.
Challenges
Direct competitors with brands such as Fitbit and Garmin.
Results
We managed to rank some of their main keywords on page 1. For example, Heart Rate Monitor related keywords, GPS watch and related keywords, Heart Rate Sensor, among others.
Keyword | – Heart rate sensor |
Position | – 1st |
Keyword | – Heart rate monitor with GPS |
Position | – 2nd |
Keyword | – Sports watch with heart rate monitor |
Position | – 2nd |
Keyword | – Heart rate watches |
Position | – 6th and 7th |
Keyword | – GPS bike computer |
Position | – 6th |
During some of their new launches in Singapore, we made use of SEM campaigns such as PPC and GDN to further increase online presence and awareness for their new products.