The promotion of products or brands through one or more forms of electronic media, especially on the web, is known as digital marketing. Digital marketers monitor things like what is being viewed or how often and for how long, what contents works and what doesn’t work, sales conversions, and other related aspects. As the Internet is connected to the digital marketing world so, podcasts, billboards, mobile apps, channels, digital television etc. are also included.
Digital marketing has gained much importance in the past few years because of its rapid growth in the current marketing playing field. It is now being viewed as the future of marketing. Digital methods of communication are Faster, More versatile, Practical and Streamlined. Digital marketing is more affordable than the traditional offline marketing methods. The results from digital marketing can be tracked and monitored also.
Digital marketing in Singapore primarily focuses on:
- Viral marketing
- Online advertising
- Pay per click
- Social media
- Email marketing
- Mobile marketing
Overall, this form of business promotion is now allowing entrepreneurs to reach out to a wide scale of audiences and potential customers located almost all across the world. This form of marketing has therefore, brought immense power into the hands of business owners, giving them an avenue to share their brand values and product USPs with a massive audience and generating more revenues from all over the globe. This level of outreach is simply not possible with any other marketing medium.
And so, digital marketing in Singapore has brought immense changes in the world of business, taking it towards increased profitability and growth.