In case you haven’t noticed yet, marketing as it is, changes really fast. And with digital marketing, the speed is probably 10 times more. If you are not in the loop, you might miss a lot of opportunities for your website or business. This article will give you a glimpse of what you need to consider if you want to stay ahead in the game.
We will give you the digital trends this year that you should not ignore.
- Maximize what artificial intelligence can do for you
Using AI has a lot of benefits for your business. It can help you with customer service and even with product improvement. Unfortunately, not all businesses can see the advantages. They still believe that a human needs to be behind the computer to do the more ‘detailed’ work. If you are like them, we want you to pause for a while and re-imagine things.
What if your AI can help you respond to inquiries 24/7?
What if your AI can easily identify your customer’s preference?
What if your AI can give you data for your next marketing campaign?
What if your AI can cut down your operational cost?
Would you still have doubts? We are telling you – AI is here and you can fully get its potential most especially if you work with a great digital marketing company in Singapore. With AI, you are looking at a long term investment.
- Consider omnichannel marketing for your brand
Traditional marketing involves multichannel approach where you promote your products through different platforms. Think about television, print, and radio ad.
However, things have changed in the digital era as most of the successful brands are using omnichannel marketing. With this, you are putting the customer in the center of all your marketing efforts. Regardless if they will use mobile, desktop, phone, or whether they go to your physical store -they will get the same experience. You are making it seamless for them so they will be pushed to take the next action which is to purchase.
- Don’t underestimate the power of video
Most of us watch videos given that we are visual creatures. And you have to take advantage of that. In few years time, video marketing will dominate the world and as early as now, you have to create your content. It can be a professionally made video about your company, or a live video where your customers can see what’s behind the scene. If you want to know what contents fit your niche, we encourage you to work with a digital marketing agency in Singapore.
- Publish your actual user’s online content
Customers love involvement. And this technique is something you need to consider too. If you have customers who are sharing the experience online, use it to your advantage. Publish it and mention their name. It’s like you are creating a pool of brand ambassadors, but more effective than getting a celebrity to do it for you. With actual users, other people will believe that your brand can be trusted.