Did you know that Google updates its core search ranking algorithm every few months? With this, a lot of people believe that you need to revamp your website every time there’s an update. But is that really the deal? Do you really have to tweak your website the same time that Google changes their algorithm?
The answer is, NO! And this advice is not from us but from the search engine giant.
Let’s talk how this core update works, shall we?
Remember those days when you would listen to the radio and wait for the Daily Top Hits? Your favorite jam would be on the top spot and then for some reason it will fall on the 7th spot a few days after. Thing is, there is nothing wrong with your song. It’s just that there are newer songs which people find more appealing and interesting.
That’s the same logic with Google ranking. The list refreshes and there might be other sources which people think are better than yours.
We know what you are thinking though. “How can we ensure that our website is still ranking good?”
Focus on your CONTENT:
You read that right. Creating a valuable content will still win the hearts of the online visitors and search engines. When you are trying to build a website, take time to think about the content that will go live.
Here are a few things to consider.
- Will my content provide original information?
You see, you can write a lot of articles but are these unique? Are these original? Or can other people see the same information from other sources as well. The trick here is to get your facts straight and then provide your own opinion about the topic you are writing about.
That way, it is more personalized and since it based on your own critical thinking, it becomes original or unique.
The best SEO companies in Singapore can provide copywriting services and you have to take advantage of this as well.
- Will my content last for years?
It is crucial that you write content that is timeless. It needs to be a source for years to come. Hence, you need to include updated information and revise it as necessary. You have probably seen a lot of travel blogs clearly indicating that their content is updated.
Of course, they want their readers to know that there are new things to learn from that same page or post.
- Are my images clear and original too?
So we’re done with the text, right? You also have to think about your images. Try to avoid using stock photos. Most likely other sources are using it. It’s about time that you use your own images for your blog posts. Make sure that it is related to the topic as well. Invest time, money, and effort in taking quality images. Just so you know, more and more people are using image search and you have to be ahead of the game.
If you want to know more about this topic, it is a must to work with the best SEO company in Singapore.