We all have Facebook accounts to showcase to the world pictures from our recent holiday; Twitter channels to give our opinion about the world (even planets at times); Instagram accounts to make our photographer friend jealous.
But what most of us still don’t know is that the world of Social Media has so much more to offer to businesses as well.
How is it that, as you search for a product on Google, or read a news article, online shopping advertisements pop up on the sidebar and follow you around? These tricks of the Internet are all thanks to digital marketing techniques. Using relevant keywords ensure your tweets or posts come up in relevant searches with similarly trending keywords. Utilizing search engine optimization to ensure that you are well ahead of your peers is a digital marketing technique practiced all over the world.
That said, the Internet is a very dynamic place to be exploring in and everything changes with a blink of an eye. Timing is everything and therefore it is important to map your audiences – this is relevant not only for Facebook marketing or social media marketing, but digital marketing overall.
Literature on web designing, digital marketing etc. is very different from what happens on a day-to-day basis. This probably is the reason why people prefer to take up the services of digital marketing companies that are experts not only in services across the board, but also have real-time, hands on experience in the field. Incepte, one of the established digital marketing agencies in Singapore is one such example; offering solutions to clients in Singapore, Malaysia, Indonesia and Thailand.