If you want your business to flourish, then you must be ready for some tough competition. In the world of digital marketing, how can one outrank its competitors? What SEO strategies should you use?
Where will you start? Here are just few of the questions which we will answer in this article.
- Who are your competitors?
The first and probably the most basic thing you have to consider is to identify your competitors. We are not only talking about the direct ones. You should also look for companies which might indirectly compete with your products and services.
One of the most efficient ways to check your competitors is to use an SEO tool that provides a list of competing domains. If this sounds too technical for you, it is time to work with the best SEO Company in Singapore that can drill down the data depending on your needs.
Most likely you’d see thousands of websites. Of course, just choose the top ones and study how they play the game. From there, find ways on how you can improve their current strategies.
- Understand the traffic sources
Just so you know, your website traffic isn’t just from search engines. There are other sources as well like social media platforms and referral. It is important to analyze your own data to see where you need to be aggressive. Similarly, you need to check the traffic of your competitors too. Again, this should be a whole lot easier with the help of an SEO company in Singapore.
In addition, you have to study the keywords that your competitors are using. We are not saying that you have to use them right away, most especially if it is a widely used keyword and the competition is hard to beat. You need experts to give you a clear direction on which ones to use that can potentially help you with your ranking.
- Take time to work on your content
When you are doing your content, it is not enough that you have the right keywords. You should write valuable and quality content. Imagine yourself as the online visitor; are you going to stay in your page to read your content? Or will you immediately close the tab and look for another source?
Remember that you should be writing for your customers or users instead of writing for Google. And we are not just talking about your blog posts. Even your service pages and FAQs should be well-written in order to rank. If you don’t have time to make your content, then look for the best SEO Company in Singapore that can do the work for you.
- Check the performance of your website
You might have the right content, you might be using the right keywords, but if your website isn’t loading fast or is not user-friendly, all your efforts will be useless. Again, think of yourself as the user or online visitor. You wouldn’t want to stay in a page where it is hard to navigate or if it takes several seconds to load, right? Thus, it is important that you keep an eye on your website’s performance.
Learning the above tricks is easier said than done. There are a lot of technicalities which you might find overwhelming. That is why we recommend that you outsource SEO-related tasks to professionals. This way, you can get the desired results 10x faster compared if you are going to do it on your own.