If you want to rank your website on search engines, it is important that you understand the different concepts within. Perhaps, you have already heard about the SEO or the Search Engine Optimization. And then we have another concept called SEM. SEM, for those who are not aware, is also known as the Search Engine Marketing. To date, there are a lot of misconceptions about SEM and we are here to clarify it.
- Search Engine Marketing is useless
This is wrong. Until this very day, Search Engine Marketing proves to be effective when it comes to promoting your products and services. Many people obviously resort to search engines and setting up a budget for your campaign is definitely good for your business.
- Search Engine Marketing will not give my business a good ROI
We can say that this is a complete lie. If your SEM is good enough, it can definitely provide you with a nice ROI. In fact, SEM is one of the top 3 marketing techniques that is effective and delivers the highest ROI. Email and affiliate marketing ranks first and second.
- SEM is not for my business
Really? You think so?
Just so you know, any business can benefit from SEM. Search engines are now more sophisticated and they can easily find your target market online. It gives you a great chance of promoting your products and services to the right demographics.
- My business is doing well with free listings
Things have changed, most especially when it comes to digital marketing. You see, 10 years ago, only 20% of clicks on the search engines results were paid. But today, it has grown to around 50%. If you don’t take this seriously, your competitor who has invested on search engine marketing might be getting the leads that your business should have.
- Your current employees can handle SEM
We are not underestimating your employees. We know that they are good and are efficient. However, SEM is complex. It needs dedication and time to understand. If you are just adding this task and will not make it as a core responsibility of a team, you won’t be able to fully utilize what SEM can do for your brand. You need experts. You need people who have dedicated themselves in understanding SEM in Singapore.
- There’s no need to advertise on other search engines
Yes, it is clear that Google is the giant when it comes to search engines. But that doesn’t mean you should ignore other search engines like Bing and Yahoo. They also get good amount of traffic and that’s why you have to consider them for your SEM. You have to study your niche, your industry, and your brand to find out how you can allocate appropriate budget. You might need help from an SEM company in Singapore for this.
The bottom line is, never underestimate SEM. Take advantage of this and you would be surprised what it can do for your business. Imagine if you will include this strategy to your campaign together with SEO and social media tactics. Without a doubt, your business will be soaring high in no time.