If you are new to Social Media Marketing, there are a number of things you have to consider. It’s a tough world out there. And if you must know, social media marketing isn’t just about posting image, videos and text. It’s not about flooding your feed. It needs to have a strategy for it to be effective.
In this post, we will share with you the most important factors to bear in mind when you are working on your marketing strategies through social media.
What is social media marketing anyway?
In today’s age, different companies and brands are using social media like Facebook, Instagram, and Twitter to communicate with their target audiences – the fastest possible time. We still use the basic principles of traditional marketing but because of the competition and the birth of technology, business owners need to update their tactics to win or to retain their market.
What are the best social media platforms to date?
It is important to know which social media platforms most people use. This is so you can reach a wider audience that can turn to leads and of course, can potential generate income for your business.
Here’s a quick list if you want to start your social media marketing strategy.
But wait, don’t get too excited…
- You need different strategies for each social media platform
The social media platforms mentioned above are obviously different from each other. If you are thinking of having a single strategy for all of these, you have it all wrong. It is crucial that you know how a specific platform works so you can identify the best images and videos to use, the caption to add, and even the hashtags. Similarly, it is a must to identify the best time to post. Remember, what works for Facebook might not work for others.
We have to be upfront. This is quite complicated and that is why if possible, you need to work with a reputable social media marketing agency. Instead of doing the research on your own, they can provide you expert advice and professional tactics you can use for your brand.
- Take time to think about your content
Content is king! People love stories to share and things that they can easily relate to. Use that to your advantage. Instead of bombarding your social media accounts with your product and services, use a different approach. Post pictures or videos of lifestyle, culture, or even daily inspiring quotes. Think about this: no one would share actual photos of products right? Unless of course you are an ambassador. But for regular consumers, they want something different. So don’t waste time overpopulating your feed with materials screaming your brand.
But if you want to improve brand recall, there’s a subtle way to do it.
Place a small logo of your business across all your marketing collateral. Or if you are making a video, you can use that technique too. What we are trying to say is, don’t highlight your brand or products in all your marketing materials. Of course you can make a few images and videos about your product – but don’t overdo it. Again, people want to see stories. This is effective because you are sharing a content which people can easily relate to + your brand is still there.
If you want to learn more tricks, hire the services of a social media marketing agency. With them, you can definitely yield results. Look for the best one that has years of experience and a great portfolio.