In order for your brand to grow and benefit from the wonders social media marketing provides, one will need determination and a whole lot of consistency. Because business leaders usually occupy several roles, social media often takes the backseat. As a result, their brands don’t leave that strong of a mark online and are often justify to the dust and rely only on word of mouth to get by.
Should you consider hiring a full-time employee to take care of your digital efforts or should you turn to a social media company to manage your online endeavors?
The best answer depends on your vision for your own company and your budget. Generally, employees are more knowledgeable about what a company is about. While social media agencies, on the other hand, are more knowledgeable about the tricks and trades of the digital business.
Bear in mind that your answer to the earlier question may differ based off of what your business is about and which industry your brand operates in. Still, we’ve taken the liberty to jot down a list that proves to be true in most cases.
Tapping into a social media company can save you money:
According to a work-reviewing website, full-time social media experts can rake up to more than $50,000. Comparatively, services offered from talented social media companies can fall anywhere from $15,000 to $20,000 per year—many times even less if you work with the right firm!
With salaries thrice the price of an employee, on top of software purchases equipment, and employee turnover, you’re most likely getting a better deal if you just outsource your social media initiatives.
Training staff and employee turnover can be gruesome:
Because social media is an evolving science, continuous training for social media officers is necessary. But what happens when one of them quits the job?
All of your efforts that have been spent on improving and building your employee will be futile—at least for your company. Brand consistency and quality may even be at risk. Additionally, you will have to begin from the ground up once again when you train a new employee.
By hiring the most efficient social media company Singapore has around, you won’t have to fret over the turnover of employees or their training.
Social media companies are better at managing online endeavors:
A perk to collaborating with a company whose strengths rely on a certain marketing objective, social media in this case, is the capacity to leverage what they’ve already achieved in the past. Social media companies eat, sleep, and live the latest and most up-to-date online strategies.
You also get a team comprised of different talents and skills. You not only get clever writers who can come up with engaging copy, but you also get an effective graphic designer who can translate your vision into visuals. On top of that, you can rest assured only the most effective tools in the industry will be used to further your business.
All that said, there are only pros of working with social media companies. The challenge now is finding the best one.