SEO is a great way to boost your ranking in search engines. But if you don’t do it correctly, then all your efforts will be useless. That is why it is a must that you know the SEO techniques that you need to adapt and avoid. Simply put that these are the do’s and don’ts of SEO.
- Create content based on your keywords
When you are writing content for your posts, make sure that your keywords are in your title, meta tag, and of course the body. This might seem easy but the hard part is looking for the right keywords to use. You might need an expert to help you with this. How about getting the services of a top SEO company in Singapore? This way, you can save your energy and effort for other income generating activities for your business.
- Use links wisely
Linking to your internal web pages is good, but overdoing it might harm the entire website. Make sure to link only relevant pages to your posts. In addition, you can link other websites. However, ensure that it will open in a new tab so that your visitors will not be redirected. And before we forget, it should be of quality. Linking to a bad website can actually affect your website negatively.
- Don’t forget your images
Adding description to your images can also boost your ranking in search engines too. This technique will help the search engines understand what your post is all about, giving an opportunity for your website to rank better. Of course, use the keywords when describing your image.
- Consider a mobile responsive web design
In case you don’t know yet, most people use their smart phones instead of the desktop computers or laptops. That is why when creating a web design; it should automatically adjust on different devices. Search engines will rank websites that are mobile responsive simply because it improves user experience.
- Go local if necessary
There is no need to use high search keywords, most especially if you are a local business. If your business caters to a specific area or region, then do a more extensive research on what you need to use. Perhaps, you need to add the country, province, or even the city of your business. Remember that people who look for products and services would usually add the location to get a more specific result.
- Never copy paste a content
This is a no-brainer but unfortunately, other people think that it’s fine to copy works and take credit for it. Just so you know, search engines are now smarter and they can easily identify if your work is unoriginal. If you are not used to writing fresh content, the more reason you have to work with a top SEO company in Singapore.
Take SEO seriously if you want your brand to dominate the online market. Do something right now before it is too late.