On Page SEO

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How on-page SEO can help your website

As the name implies, on-page SEO means making use of on page optimisation techniques like meta tags and schema recommendations to improve the page’s position in the search rankings.

On-page SEO is critical because it informs Google who you are, and that you should be at the top of the search results when your keywords are entered in. When your page is fully optimised, it will also:

1. Improve user experience

2. Convert more results

3. Allow your contents to be discovered easier

Here are a few page optimization techniques that we practice for our clients:
Meta Tags Optimisation – For each page of content, we will add in unique and relevant meta description so that search engines can pink up on the keywords, while being user-friendly enough for people to read.
Schema Recommendations – One of the most powerful, but least-utilised forms of SEO available today. Schema markup is code that you put on your website to help the search engines return more informative results for users. For example, if you have a few upcoming events that you would like to show to users, you can make use of schema markup to display a schedule of these events right on Google itself, which is very useful for the user.
Heading Tags Optimisation – Heading tags are pieces of HTML code that allow you to make certain words stand out on a page. This will allow visitors to see what the page is about immediately, and also helps signal to search engines what your page is about.
Image Optimisation – From attracting shoppers perusing Google images to reducing web page load time, image optimization is one of the key factors of on-page SEO. When properly done, it would help better user experience, decrease page load times and provide additional ranking opportunities.
Internal Linking – As with other techniques, internal linking will benefit your users as well as search engines. Mainly, the links will make it easier for people to explore related topics, thus keeping people engaged with your website. Internal links will also provide search engines with more information about the depth of your topic insights, and what you have to offer visitors.

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