Are you noticing a substantial dip in your website traffic? Or are your conversions tanking? SEO audit is one of the most important tools for marketing, and a thorough analysis will identify the key weak areas that are hurting your performance.
Here are some of the key benefits of a SEO audit:
Solve Website Errors
Detailed site auditing will help to find errors like broken links, dangling links, browser and resolution compatibility, page loading times and many other elements that might affect the performance of your website.
Fulfill Webmaster Guidelines
In order to rank high on Google, it is essential that all websites remain trustworthy and abide by Google’s webmasters guidelines, as not following the guidelines may result in a general devaluation of your site. Your contents will thus be less prominent in the search results.
Keep up with Algorithm Changes
Your site might face a Google search penalty as a result of their algorithm update. Sometimes, the remedy is obvious. At other times, it may not be. Someone that do not possess the required technical knowledge might make things worse. For example, in the Mobilegeddon update, sites are penalised for not being mobile-friendly, which brings us to the next point.
Recover Search Engine Penalties
Google penalties can vary in severity. The most common result is that your business’ search ranking decreases. In extreme cases, you may end up being blocked from Google – and that could be catastrophic for any business in this digital era. With a comprehensive SEO audit, you would be able to identify potential problems early and prevent all of these from happening.