If you are not using social media marketing already, you will either have to embrace it right now, or lose in the very near future.
In this digital era, where consumers are browsing contents on mobile phones, buying groceries from their smart watches and calling Uber from the Internet of things (IoT) like Google Home and Amazon Alexa, using social media for business has become a quintessential part of marketing products and services.
What are the benefits of social media marketing?
Having a social media site or page can be very simply compared to a virtual shopping mall – if your business is present in that mall, then, obviously, you are making your presence felt amongst your potential customers. Social media presence has become a absolute necessity for many customer-driver businesses, as it helps to connect and engage customers.
Our Social Media Marketing Strategy
At Incepte, we understand the core need of brands – increasing sales. All the efforts in building a social media marketing strategy should eventually grow the company’s revenue. Clearly defined KPI and outcomes are what we emphasise on – not vanity metrics that do not have long-term positive impart for the business.
- Conceptualizing, planning and execute of online campaigns – In order to ensure that you get the most bang out of your digital advertising buck, we would often do a monthly meeting with you to conceptualise, plan and discuss the best way to execute the campaign of the month. We think that combining our client’s industry knowledge and our own digital marketing knowledge can often yield better results.
- Graphic Designs – Graphic design plays an almost pivotal role in social media. There is no denying that it can be very difficult to come out with visuals that not only reflect your brand’s personality, but also motivate your customers to engage with them. In today’s evolving social media landscape, a particular design style might work today, but might not tomorrow. Only a team of graphic designers that are attuned to the nuances of social media can create the best engaging visuals.
- Video Productions, Video Editing – Video contents are the king on social media. It is the most dominant form of content that grabs your audience’s attention. However, it can often be very time-consuming and costly to produce a high quality video that not only looks good, but also engages with the audience. At Incepte, our team of video experts are highly trained to create videos that do both.
- A/B Testing for Sponsored Advertising –A/B testing on Facebook is often used to experiment with different variations in the campaign to find out what works best. The variation can be the ad headline, body copy, visual or call-to-actions. It helps you to uncover the best-performing solutions and optimally use your ad budgets.
- Content Creation and Curation – We create unique, interactive and humourous contentsthat can maximise engagement and improve the brand’s image.One key thing to take note in social media marketing is that people go on social media to see their friend’s status updates or upload their vacation pictures. Creating contents that do not disrupt this key intent is critical for social media success.
- Community Management – We create unique, interactive and humourous contentsthat can maximise engagement and improve the brand’s image.One key thing to take note in social media marketing is that people go on social media to see their friend’s status updates or upload their vacation pictures. Creating contents that do not disrupt this key intent is critical for social media success.