Social Media Marketing

Social Media Marketing Singapore

If you are not using social media marketing already, you will either have to embrace it right now, or lose in the very near future.

In this digital era, where consumers are browsing contents on mobile phones, buying groceries from their smart watches and calling Uber from the Internet of things (IoT) like Google Home and Amazon Alexa, using social media for business has become a quintessential part of marketing products and services.

What are the benefits of social media marketing?

Having a social media site or page can be very simply compared to a virtual shopping mall – if your business is present in that mall, then, obviously, you are making your presence felt amongst your potential customers. Social media presence has become a absolute necessity for many customer-driver businesses, as it helps to connect and engage customers.

 

Advantages

Social Media Marketing Agency in Singapore

Increase Brand Credibility

We are in an era where consumers crave for authenticity and legitimacy. When consumers see your brand’s posting on social media, especially when it comes to replying to customers in the comments and posting valuable contents, it makes your brand appear more credible.

Regular interaction with customers can be a great indicator that the business cares about customer satisfaction, and satisfied customers are more likely to recommend your product or services.

Social Media Marketing in Singapore

Increase Brand Loyalty

As with any business, a loyal customer base is often one of the keys to continuous growth. A satisfied customer will most likely be a loyal customer, which is why it is paramount for brands to regularly engage with their consumers and develop a bond with them. Although we made an analogy between social media marketing and virtual shopping mall, social media cannot be limited to being just a platform for you to introduce your brand’s products and promotional campaigns. It should also serve as a platform where consumers can communicate directly with the business.

Social Media Marketing Singapore

Better Customer Engagement

Social media, and more specifically, Facebook, is a networking and communication platform. The ability for your company to create a voice and social media persona is important in humanising your brand. In a world connected by technology, consumers crave for personalisation and customised response.

With social media, you would be able to acknowledge each and every comment and review, and address any outstanding matters swiftly and directly.

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High Conversion Rate

As your business gain more visibility, your chance of converting customers increases as well. Every content you put up on your social media might convert a customers to your company’s website, thereby increasing traffic. Various studies have also shown the social media has a 100% higher lead-to-close rate than outbound marketing.

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Brand Popularity and Recognition

Posting contents that add value to the consumer is a great way to be perceived as an expert and leader in your industry. In order for your brand to gain popularity and recognition, utlising social media platforms effectively is one of the fastest ways to build your presence. When you start to connect with your customers on the emotional and intellectual level, you will become a notable influencer in your area of expertise.

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Cost-Effective

Social media marketing is widely regarded to be more cost-effective than traditional marketing. With traditional advertising methods, you may be spending $10,000 for a TV ad, but you would have no control over the demographic and interests. There is also a high chance that your ad may not even be seen.

With social media marketing, you get detailed statistics on the impressions, the reach and most importantly, who engaged with your ad.

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Reach Targeted Audience

Besides being cost-effective, social media marketing enables brands to reach their intended target audience with more accuracy. When it comes to delivering to the right audience, Facebook’s ad platform is as robust as it gets. Amassed over time from user profiles, purchasing habits and liked contents, brands can now leverage these Big Data to reach very specific audiences and market segments.

 

 

 

 

 

 

 

 

 

Our Social Media Marketing Strategy

At Incepte, we understand the core need of brands – increasing sales. All the efforts in building a social media marketing strategy should eventually grow the company’s revenue. Clearly defined KPI and outcomes are what we emphasise on – not vanity metrics that do not have long-term positive impart for the business.

  1. Conceptualizing, planning and execute of online campaigns – In order to ensure that you get the most bang out of your digital advertising buck, we would often do a monthly meeting with you to conceptualise, plan and discuss the best way to execute the campaign of the month. We think that combining our client’s industry knowledge and our own digital marketing knowledge can often yield better results.
  2. Graphic Designs – Graphic design plays an almost pivotal role in social media. There is no denying that it can be very difficult to come out with visuals that not only reflect your brand’s personality, but also motivate your customers to engage with them. In today’s evolving social media landscape, a particular design style might work today, but might not tomorrow. Only a team of graphic designers that are attuned to the nuances of social media can create the best engaging visuals.
  3. Video Productions, Video Editing – Video contents are the king on social media. It is the most dominant form of content that grabs your audience’s attention. However, it can often be very time-consuming and costly to produce a high quality video that not only looks good, but also engages with the audience. At Incepte, our team of video experts are highly trained to create videos that do both.
  4. A/B Testing for Sponsored Advertising –A/B testing on Facebook is often used to experiment with different variations in the campaign to find out what works best. The variation can be the ad headline, body copy, visual or call-to-actions. It helps you to uncover the best-performing solutions and optimally use your ad budgets.
  5. Content Creation and Curation – We create unique, interactive and humourous contentsthat can maximise engagement and improve the brand’s image.One key thing to take note in social media marketing is that people go on social media to see their friend’s status updates or upload their vacation pictures. Creating contents that do not disrupt this key intent is critical for social media success.
  6. Community Management – We create unique, interactive and humourous contentsthat can maximise engagement and improve the brand’s image.One key thing to take note in social media marketing is that people go on social media to see their friend’s status updates or upload their vacation pictures. Creating contents that do not disrupt this key intent is critical for social media success.