What makes branded content different?
We all have been exposed to traditional marketing – where the content focuses on the product benefits, features and unique selling points. Let’s face it; we are sure that at least one of your ad campaigns is still employing this technique.
Branded content takes a different approach. It considers the story behind the average consumer first, and companies connect with their audience in a way that creatively links to a product.
Instead of telling what is best about their product, branded content aims to find a problem that the customer is experiencing, and show them how to solve it. It is a blend of marketing and storytelling, approaching consumers from an emotional and personal level.
A good piece of branded content can create a positive association between the brand and their audience, without being too “salesy”.
“People don’t like being sold to. It’s a discomforting experience.”
Instead of straight advertising, branded content is all about getting your product or service out there in a highly entertaining way – utilising a host of emotions like happiness, warmth, pride, nostalgia, sadness, awe or shock.
At Incepte, we are adept in provoking personalisation with our client’s products or services. Interested to know how we can do that for your business? Contact us now using the form below or drop us an email at firstname.lastname@example.org to know more!