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Video can help take your digital marketing results to the next level.

By 2019, online videos will generate four-fifths of global Internet traffic. As you might have heard, our attention span is getting shorter – and this is where the real importance of shorter videos comes in the forefront. Using videos to interact and engage with potential customers has become an important digital marketing strategy.

Increasing conversions

It’s the most shared form of content, and the SEO value in this ‘rich media’ makes it even more critical for every business to have a video embedded in both their website and social media page. In fact, a recent study done by Insivia suggests that adding a product video on your landing page can increase conversions by 80%!

Increasing sales

Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. If you still do not have a video for your product or service, it’s time that you start creating one now.

The effectiveness of video should not come as a surprise – after all, vision is our most dominant sense. If a picture can paint a thousand words, imagine what moving pictures can do to your business.

At Incepte, we are one of the best in creating short explainer-videos for businesses. Contact us now using the form below or drop us an email at now!