How to Use Facebook Marketing to Drive More Traffic to Website?

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Use Facebook Marketing to Drive More Traffic to Your Website

Facebook is a social media platform that you have to focus on if you want to beef up your marketing strategy. According to reports, there are around 3 Billion people actively using Facebook and imagine how much of that can turn into your actual clients.

However, being in Facebook doesn’t guarantee anything. Because of the stiff competition, you need to learn the trends and the best techniques to gain leads. And this is where this post can help you. We have found a number of Facebook marketing strategies in Singapore which you can use for your brand. If done correctly, it can bring more traffic to your website.

Strategically place your website links on Facebook

Whenever possible and logical, don’t forget to add your website links. For example, you can put it in your About tab. Others are taking advantage of captions by inserting their links. Now, this doesn’t have to be your homepage all the time. You can subtly include your service page or your blog page as long as it fits.

Use call-to-action button

You can also add a call-to-action button on your profile. That’s a good way to invite your visitors to check out your website. We’ve seen other brands adding an arrow down icon in their cover photos with the intent to direct people to click the button. It’s a simple technique yet works wonders.

Write blog posts and share it on your page

You probably know this already but we want to stress once again how important blogging is for your traffic. The major concern now though is that a lot of brands and companies are writing blogs posts with little to no value.  If you plan to write blog posts, make sure that they are of quality. It needs to be well-researched and it has to provide new learnings to your visitors.

In addition, don’t underestimate the power of a great headline and caption. Even if you have the best content but failed to intrigue visitors with your caption, it will end up being useless.

Encourage your followers to share your blog page

It’s also crucial that your blog posts are optimized to be shared on social media. Having said that, make sure that you have social media icons or buttons where people can easily share your content. You don’t expect them to copy and paste your link onto their Newsfeed, do you?

Use the right images

This is a must if you wish to have an effective Facebook marketing strategy in Singapore. We are naturally drawn to pretty and interesting images. Use that to your advantage by making sure that your Featured image is intriguing enough for your visitors. But you have to be cautious about using photos. You don’t want to get in trouble due to copyright issues. Also, some people use misleading photos just to gain traffic. Don’t go down that path as it can be huge turn-off to your followers.

Conclusion

Facebook is a good way to drive traffic to your website. But as always, you have to be strategic.  And, don’t forget consistency. Upload valuable content and make sure that your links are visible.