If you are still not using video to promote your brand or business, it’s time to change your strategy. More businesses, regardless of its size and niche, are using videos to get their messages across to a wider market. This brings them more leads and eventually more sales.
Of course, making videos takes time and effort than taking photos or typing content, but if you are just going to open up your eyes, you would appreciate why video content is king nowadays.
Why do you need to use video for promotion?
- Videos can help your business generate sales
According to studies, more than 70% of online users who watch explainer-videos about a product or service eventually bought it. It’s like having a salesperson on repeat to thousands of potential clients or customers! Imagine that cost you will be saving with that.
- You can now easily edit it
Your videos can now be easily edited even with smart phones. You see, it doesn’t have to be perfect to gain traction. What’s important is that you have a good content to share. Your videos should clearly provide information about your product and you are good to go.
However, if you want a professionally-made video for your business, it is necessary that you hire the services of a video production company in Singapore. This will allow you to have the best storyline and shots that people would love to watch and share. This will definitely improve your brand recall.
- Videos can form trust
Most businesses post videos to gain trust, and this is effective because the audience can see faces behind the brand. Consumers want to know whom they are transacting with and by posting videos showing the business operations, its employees, and leaders, you are already building trust and credibility.
- Videos can boost your website ranking
If you must know, adding videos to your website can help your ranking in search engines. Since online users love to watch videos, they would spend more time in your website when you embed it. And because they are staying in your website longer, it sends a signal to search engines that you have an amazing content. And voila! This should affect your ranking.
- You can explain your brand better in videos
People want visuals and marketers are fully aware of this. You see, if you want your audience to fully understand what you are offering, videos are the best instruments. You can show your product, demonstrate it, and even instruct consumers how they can easily purchase it. It has that personal appeal to consumers which will lure them to try out your products and services. And this works even to the laziest person out there.
If you don’t know where to start or if you are a bit scared to do your own content, then hire a video production company in Singapore where you can easily brainstorm your ideas, and execute the plan the best possible way.